Search Engine Optimisation Hounslow
| Packages | Bronze | Silver | Gold |
|---|---|---|---|
| Web Directory Submission | 30 | 50 | 70 |
| Article Writing & Distribution | 1 | 1 | 2 |
| Client Blog Posts | 1 | 2 | 3 |
| Blog & Forum Commenting | 10 | 20 | 30 |
| On Page | 1 | 1 | 2 |
| Tweets | x | 3 | 6 |
| Social Bookmarking | x | 10 | 20 |
| Video Creation & Submission | x | x | x |
| Press Release | x | x | x |
| Monthly Price | £75 | £150 | £250 |
With Googles latest Panda update many factors in SEO have changed and many large websites have lost rankings and traffic due to it. The basic idea is to provide, a clean and usable website with useful content. We are also seeing an increasing effect of social media interation on site authroity and rankings.
The following are the steps we carry out to best optimise a website.
1. Analytics – Check to make sure the website has analytics installed and the site has goals setup in analytics to help track conversions.
2. Click Tracking – This will be installed on the website to help with analysing what visitors are doing on the site.
3. Campaign – A campaign will be setup top start tracking the website in relation to competitors and to check website rankings and backlinks.
4. Keyword research – This is done to highlight the keywords the website should or could be targeting to attract a high level of targetted traffic.
5. Website Audit – At this stage we check a number of technical, usability and architecture issues that we think are either harming the online marketing efforts or can be improved to help with online marketing efforts.
The issues highlighted in the audit will need to be fixed and new pages will need to be added if required to target certain keywords. Once these steps are complete we will continue with off page online marketing methods all the time keeping in mind that we will need to return to the on page efforts on a regular basis to make tweaks to the content or links on the site and this will depend alot on the results we get from the analytics data and these include:
6. Create a facebook page and Twitter account for the website if they dont already have one and add “like” and “share” buttons on the site blog, content and product pages.
7. Setup Hootsuite to simplify and assist with social media efforts.
8. Submitting the website to web directories.
9. Writing and submitting unique and engaging articles written by our copywriters to article directories.
10. Blog – we will look into setting up a blog for the website and get some regular content on there to act as a social media base for the company.
11. Blog pitching – we also contact authoratative bloggers to begin to establish a relationship with the possibilities of guest blogging on their websites.